top of page

Course Title: Professional Video Editing Course

Course Description:

The Professional Video Editing Course is designed to provide students with the knowledge and practical skills needed to become proficient video editors. The course covers various aspects of video editing, including software proficiency, storytelling techniques, visual aesthetics, and technical considerations. Students will learn to edit videos for different purposes, such as films, commercials, social media, and corporate videos.

Course Format:

- The course will be delivered online through video lectures, readings, quizzes, and assignments.

- There will be interactive discussions and Q&A sessions to facilitate learning and address student queries.

- Optional exercises and case studies will be provided for practical application of concepts.

Prerequisites:

- No prior experience in video editing  is required, although basic computer and internet skills are recommended.

- A strong desire to learn and a passion for video editing are essential.

Course Outline:-

Module 1: Introduction to Digital Marketing

​

Objective: Understand the fundamentals of digital marketing and its impact on businesses.

​

​

​

Module 2: Website Optimization and SEO

​

Objective: Learn how to optimize websites for search engines and improve user experience.

​

Links

  1. Conducting a website audit and identifying areas for improvement.

  2. On-page optimization techniques: Title tags, meta descriptions, heading tags, URL structure, etc.

  3. Off-page optimization and link building strategies.

  4. Website performance optimization: Loading speed, mobile optimization, usability.

  5.  Analyzing website performance using Google Analytics.

Module 3: Social Media Marketing

​

Objective: Develop effective social media marketing strategies to engage with target audiences.

​

Links

  1. Developing a social media strategy based on target audience and goals.

  2. Creating and managing social media accounts (Facebook, Instagram, Twitter, LinkedIn).

  3. Content creation for social media: Images, videos, captions, hashtags.- Social media management tools and techniques.

  4. Measuring social media performance and adjusting strategies accordingly.

Module 4: Content Marketing and Blogging

​

Objective: Learn how to create valuable content and utilize blogging for digital marketing.

Links

  1. Importance of content marketing and its role in driving engagement.

  2. Developing a content calendar and brainstorming content ideas.

  3. Creating blog posts, articles, and other forms of content.

  4. Optimizing content for search engines and promoting it on social media.

  5. Analyzing content performance and adjusting strategies.

Module 5: Email Marketing and Lead Generation

​

Objective: Understand how to effectively use email marketing to generate leads and nurture customer relationships.

Links

  1. Building an email marketing list and implementing opt-in strategies.

  2. Designing effective email templates using email marketing tools.

  3. Writing compelling email copy and conducting A/B tests.

  4. Tracking email campaign performance and lead generation metrics.

  5. Automation and segmentation techniques for personalized email marketing.

Module 6: Pay-per-Click (PPC) Advertising

​

Objective: Gain practical knowledge of setting up and managing PPC campaigns.

Links

  1. Setting up PPC campaigns on Google Ads and/or other platforms.

  2. Conducting keyword research and creating targeted ad groups.

  3. Writing persuasive ad copies and optimizing landing pages.

  4. Monitoring campaign performance, adjusting bids, and managing budgets.

  5. Utilizing conversion tracking and remarketing strategies.

Module 7: Display Advertising and Remarketing

​

Objective: Explore the world of display advertising and utilizing remarketing techniques.

Links

  1. Creating display ad campaigns using ad networks (Google Display Network, Facebook Ads).

  2. Developing appealing ad creatives (banners, videos, interactive ads).

  3. Implementing remarketing campaigns to target website visitors.

  4. Analyzing display advertising metrics and optimizing campaigns.

  5. Exploring advanced display advertising techniques (audience targeting, contextual targeting).

Module 8: Social Media Advertising

​

Objective: Learn how to create and manage paid advertising campaigns on social media platforms.

Links

  1. Creating and managing paid advertising campaigns on social media platforms (Facebook, Instagram, LinkedIn).

  2. Utilizing audience targeting options and custom audience features.

  3. Monitoring ad performance, adjusting budgets, and optimizing ads.

  4. Exploring advanced social media advertising techniques (lookalike audiences, conversion tracking).

  5. Measuring the effectiveness of social media advertising campaigns.

Module 9: Search Engine Optimization (SEO) Strategies

​

Objective: Implement advanced SEO techniques to improve website visibility and rankings.

Links

  1. Implementing advanced SEO techniques (backlink building, schema markup, etc.).

  2. Conducting competitor analysis and identifying keyword opportunities.

  3. Optimizing website content for local search and voice search.

  4. Monitoring SEO performance and using.

By the end of this course, you will have a solid understanding of digital marketing principles and strategies, and be equipped with the skills to create and execute effective digital marketing campaigns.

bottom of page